The aim is for kids to dress up their dads (or other male family members or friend) for the day ahead and submit their pics via Instagram. You can see a bit more about the competition here:
So far there has only been 4 entries (including mine), so your in with a good chance of scooping the big prize!
'To enter simply dress up your dad, and then share his picture with us on Instagram with #DressDadComp. Of course it doesn't have to be your dad, we will take pictures of your Step-Dad, Uncle, Brother, Grandad. Just dress them up and send them in.'